A Negroni is a classic Italian cocktail made with equal parts gin, vermouth, and bitters.

Created in 1919, it has celebrated over 100 years of history. It is a bold, balanced, and unmistakably Italian, it’s a drink defined by character and ritual.

The cocktail itself is simple. Three equal parts, served on ice.
It’s in the flavour where complexity reveals itself. Each ingredient brings its own voice to the glass, creating a bitter-sweet symphony across the palate.

Rooted in Italian aperitivo culture, the Negroni has travelled the world for over a century without losing its soul. What makes it truly special is the culture that surrounds it. The ritual of the pour. The pause before the first sip. The conversations it begins and the moments it marks. A drink that invites you to slow down and be present.

More than a cocktail, it’s a way of living well.

A debate worthy of a long evening.

For purists, the answer is yes. A classic Negroni reflects the ingredients available at its birth in Florence in 1919. London Dry or Navy Strength Gin, sweet vermouth from Turin, likely Cinzano or Punt e Mes, and Campari bitters formed the original balance and set the benchmark.

But the Negroni has always been a drink of choice. At its core, it’s three equal parts: gin, sweet vermouth, and bitters. Today, there’s a far broader world of exceptional spirits than there was a century ago, and many paths can lead to a great Negroni.

Tradition set the foundation. Personal taste makes the pour. The pleasure is in the exploration.

Everyone and no one. And that’s the magic. The Negroni is Italy’s gift to the world.

The Negroni is built on choice. Three ingredients: gin, vermouth, and bitters, each selected by the person crafting the cocktail. House of Negroni celebrates all things Negroni by honouring the culture, craft, art, design, fashion, and music that surround it.

If you’ve found your way here, chances are you share our sense of curiosity and adventure. While the Negroni sits at the heart of the House, it represents far more than what’s in the glass. It’s a symbol of living well, of ritual, conversation, and connection.

Pull up a chair, order a ‘Nogroni’, and share your stories with the House. All are welcome here.

House of Negroni is a global lifestyle brand built around the ritual of the Negroni.

We explore taste, culture, travel, and the moments that bring people together, both through the drink itself and the world that surrounds it.

Both. We started as a community - running events and experiences to connect like-minded individuals. Through conversations, we found an opportunity to create our own ready-to-drink cocktail.

While the cocktail was our starting point, the House extends far beyond the glass into culture, design, travel, food and shared experiences.

We are building a global community to connect people who share the same spirit for craft, culture, and the art of living well.

We wanted to build connections through conversations and the Negroni became our catalyst.