live with spirit
what is the house of negroni?
House of Negroni is an independent platform built around what the Negroni stands for and celebrating a way of living with intention.
We see the Negroni as a symbol of balance, restraint, and taste, that has inspired music, art, design, culture, fashion and much more.
House of Negroni exists to discover how culture, craft, and hospitality shape experiences around the world - and how we are all connected by them.
This is a place for stories, destinations, collaborations, and moments that define what it means to live with passion and excitement.
how we began
House of Negroni began quite simply, in a bar. A group of friends gathered not just to drink, but to connect. Old friends made new friends. Conversations flowed easily. Skills, recommendations, and ideas moved across the table. The Negroni became the common language, a familiar reference point that brought different worlds together.
What began as informal gatherings soon grew into something more intentional. Events were planned, meet-ups followed. Then the Negroni tours. New cities, new bars, new conversations. Each experience introduced us to people who shared the same sensibility. Curious, generous, and drawn to places that value craft.
As our network grew, so did our scope. We evolved from a series of moments into a platform. From editorial storytelling to real-world experiences, collaborations, products and destinations, the House became a way to document and connect how people gather, celebrate, and live well across different cultures.
At its heart, House of Negroni has always been about people. The drink may have brought us together, but it is the shared spirit that allows us to grow.
our goal
Our goal is to connect people through experiences and share the excitement of discovering new places, partners, and projects that care deeply about craft and context.
Whether through our venues, the Negroni Guide, collaborations, pop-ups, or products, House of Negroni aims to inspire curiosity, encourage connection, and celebrate those who build with intention.
our responsibility
Our responsibility is inseparable from hospitality. We advocate mindful enjoyment, inclusive spaces, and a culture that values quality over quantity.
Alcohol may be part of the conversation, but it is never the point. What matters is how people show up, how they treat one another, and how moments are shared. Drinkers and non-drinkers alike can enjoy the principles of this lifestyle.
We are committed to working with partners who respect their communities, their craft, and their impact. House of Negroni is open to all who share this spirit, regardless of what is in their glass.
